Here was a great question from the Face Book party:
Q: Is massage supposed to hurt?
A: Pressure is so subjective. Some people really like the firm pressure that “hurts so good,” and some do not. Tension should not be bullied out. There is always a certain amount of finesse about it, and not just brute strength. Speed and surface area have a lot to do with whether or not the pressure hurts or feels good. There is an edge to a muscle … between the muscle giving way and fighting back. The muscle should give way just ahead of the pressure like a melting butter pad. This is the “hurts so good” pressure. That amount of pressure is different for every person, so the trick is being able to feel that edge.